Pet Insurance
Save up to 90% on Your Next Vet Bill!*
Pet Insurance is a smart way to cover pet illnesses and accidents, and even routine visits. Visit any veterinarian nationwide, use our fast and easy claim process, and get your reimbursement in as little as two weeks.
We've made it easy for you to get the coverage you need at a price that fits your budget through PetFirst Healthcare®, an innovative leader in pet insurance.
Affordable Coverage from just $9.95 per month
Give your pet the best care available while controlling the cost. Coverage starts at $9.95 per month! For coverage options and rate details, please see the rates and coverage page.
LIMITED TIME OFFER — Sign up online and get $10 back!
Pet insurance can help you pay for these important veterinarian expenses and more*:
- Accidents
- Illnesses
- Annual exam
- Prescription flea control
- Behavior training
- Spay/neuter
- Diagnostic tests
- Surgeries
- Heartworm protection
- Teeth cleanings
- Hospitalization
- Vaccinations
- Lab fees
- X-rays
More Information
- Rates and Coverage
- Making a Claim
- Compare Pet Insurance
- Ask a Question about Pet Insurance
- Pet Insurance Testimonials
- Pet Insurance FAQ
866-710-7387
* A co-payment may apply to some coverage plans. Routine care coverage is a policy endorsement and included in the Preferred and Basic plans. Per incident deductible applies to accident and illness claims only. Annual payment and plans for senior pets are also available.
Dogs and cats must be 8 weeks to 9 years old to enroll in Value, Basic or Preferred coverage. After initial enrollment, coverage is renewable for the life of your pet. Dogs and cats 10 years and older are eligible for Senior coverage. Dogs and cats of all ages are eligible for Accident coverage.
This program is offered through RBS Citizens Insurance Agency, Inc. This agency is an affiliate of Kroger Personal Finance® (KPF). Companies underwriting the policies are not affiliates of KPF or any of its owners. Insurance products are NOT FDIC INSURED, NOT GUARANTEED BY ANY BANK, NOT A DEPOSIT, MAY GO DOWN IN VALUE AND ARE NOT INSURED BY ANY GOVERNMENT AGENCY. Insurance is not sold through an insured financial institution including any banking affiliates of KPF including Citizens Financial Group, Inc. You cannot be required to obtain insurance from a particular insurance company or agency as a condition of obtaining any product or service or engaging in any transaction with KPF or any of its affiliates and your decision will not in any way affect a credit decision by KPF or its affiliates. Insurance commissions are paid only to licensed insurance agencies and companies. KPF does not receive any insurance commissions.
This is a brief description of Pet Insurance. Please see the policy or view the PetFirst Healthcare website for more details, including costs, limitations, and exclusions. Program and online activation savings valid only where permitted by applicable law. Underwritten by American Alternative Insurance Corporation (AAIC), 555 College Road East, Princeton, NJ 08543, AM Best rating A+(superior). AAIC is a subsidiary of Munich Re America Corporation, an affiliate of Munich Reinsurance America, Inc.
To apply and/or learn more about this product you will need to leave the Kroger Personal Finance website and enter the PetFirst Healthcare website, which is subject to the terms of use and privacy policy of PetFirst Healthcare.


